Ghostwriter for Estate Planning Attorneys
👇 Receive my weekly insights on estate planning communication, client trust, and visibility.
What Happens After a Client Visits Your Website?
If you’re an estate planning attorney, I probably don’t have to convince you that investing in visibility is a smart move for your business. You’re already doing it in different ways, whether that’s through SEO, paid advertising, or positioning yourself to show up in AI-driven search results. All of these efforts are designed to bring attention to your website and introduce potential clients to your work. And in many cases, they succeed—people find you, they click, and they spend time...
The Hidden Estate Planning Gap Affecting the Sandwich Generation
Good morning, Today’s newsletter was sparked by a growing gap in estate planning—one that shows up most clearly with the sandwich generation. These are the clients balancing multiple layers of responsibility at once. They are caring for aging parents while supporting their own families, often managing businesses, assets, and complex personal dynamics at the same time. In the middle of that, estate planning becomes something they believe has already been handled. From their perspective, it’s...
👇 Receive my weekly insights on estate planning communication, client trust, and visibility.