Ghostwriter for Estate Planning Attorneys

Stay Top-of-Mind With Clients Who Matter Most

A strategic weekly email system for estate planning and succession lawyers who want to remain visible, relevant, and trusted without relying solely on referrals.

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You don’t need more networking.
You need a consistent way to stay in front of the right people long before they’re ready to act.
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THE PROBLEM

Most estate planning and succession lawyers rely on referrals and occasional check-ins to generate business.

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But here’s what actually happens:

• You meet someone who could become a client… and then disappear from their world
• Past clients forget about you until it’s too late or go elsewhere
• Potential referrals don’t have anything to share on your behalf
• You’re only visible when someone urgently needs you

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In a field where decisions take months—or years—this creates a gap.

And that gap costs you opportunities.

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THE SHIFT

The lawyers who consistently attract high-value clients aren’t necessarily the best.

They’re the ones who stay visible.

They’re the ones who are remembered.

They’re the ones who show up consistently with insight, clarity, and guidance.

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WHAT I DO

I design and write a strategic weekly email system that keeps you top-of-mind with the people who need your services—now or later.

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This is not a generic newsletter. It’s a structured communication system designed to:

• reinforce your expertise
• build long-term trust
• stay relevant during long decision cycles
• create consistent touchpoints with past and potential clients

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So when someone is ready to make a decision about their estate, business transition, or legacy…

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👉 You’re the person they think of.

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WHAT THE SYSTEM LOOKS LIKE

Each month, I work with a small number of estate and succession lawyers to:

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• Develop clear messaging aligned with your practice and clients
• Identify the themes and topics your clients actually care about
• Write and deliver a weekly email in your voice
• Refine the messaging over time based on what resonates

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You don’t have to:

• figure out what to say
• sit down and write every week
• worry about consistency

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It’s handled.

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WHO THIS IS FOR

This is for you if:

• You work with business owners, families, or high-net-worth clients
• You rely on relationships and long-term trust—not quick transactions
• You know email could be valuable, but haven’t had the time to do it well
• You want to stay visible without constantly “selling”

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WHO THIS IS NOT FOR

This is not for:

• high-volume, transactional practices
• firms looking for quick marketing hacks
• anyone expecting immediate results without consistency

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This is a long-term visibility and relationship strategy.

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INVESTMENT

$5,000/month (3-month minimum)

Includes:

• weekly strategic email (written and delivered)
• 5 LinkedIn posts related to the newsletter
• messaging direction and refinement
• ongoing support and iteration

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WHY THIS WORKS

Because your clients don’t make decisions overnight.

They:

• think
• wait
• revisit
• delay

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And when they finally act, they choose:
👉 the person they remember
👉 the person they trust
👉 the person who has been consistently present

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BOOK A FREE CONSULTATION

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If you’ve been meaning to use email, but haven’t had the time to do it well, b​ook a free ​consultation. We'll talk about where you are, what consistent visibility would mean for your practice, and whether this is the right fit.

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Click below, or copy and paste this link into your browser: ​https://calendar.app.google/yrcG6AqKwHD5fPQi6​​